CASE STUDY 02 · PRIVATE SERVICES
DR. JORGE
ALBERTO GARCÍA
From relying on traditional positioning to an automated system for digital acquisition and advertising.
Content, digital advertising, WhatsApp support and appointment management to turn professional recognition into consistent demand.
JAN 2025 – APR 202616-MONTH REPORTING PERIOD · ONGOING PROJECT
30+ YEARS OF EXPERIENCE · BOGOTÁ01 / STARTING POINT
The expertise was there. Consistent demand was not.
years of professional experience
The professional was already recognized by peers, media and associations. However, end customers did not think of him when a need arose.
months booked in advance
According to project sales monitoring, the system reached approximately one and a half months of advance bookings.
Word of mouth had been the main acquisition source, and 2024 was reported as the operation's hardest year. The priority was to make an established professional track record visible every day.
“Traditional positioning does not guarantee digital demand. Expertise needs distribution, advertising and sales follow-up.”
02 / REVENUE OVER TIME
Sales no longer depended solely on word of mouth.
Recorded revenue from January 2025 to April 2026. The project continues; these figures cover a 16-month reporting period.
COP 1.7M
Jan 25
COP 34.1M
Feb 25
COP 30.7M
Mar 25
COP 57.5M
Apr 25
COP 28.1M
May 25
COP 68.6M
Jun 25
COP 99.2M
Jul 25
COP 15.0M
Aug 25
COP 26.5M
Sep 25
COP 65.8M
Oct 25
COP 70.0M
Nov 25
COP 42.5M
Dec 25
COP 68.6M
Jan 26
COP 24.7M
Feb 26
COP 123.5M
Mar 26
COP 145.4M
Apr 26
Surgeries
COP 413.3 million
Procedures
COP 355.4 million
Consultations
COP 133.0 million
03 / STRATEGY
Content, advertising and automation working as one funnel.
Advertising opened the conversation, but growth came when content, WhatsApp support and appointment management began working as one system.
- 01
Advertising with intent
Ads addressed specific needs with specialized yet approachable language, avoiding promises or explicit imagery.
- 02
Organic content
The profile began showcasing education, experience, conferences and current professional activity to sustain trust after initial contact.
- 03
WhatsApp and scheduling
Conversations stopped ending with isolated messages: the team responded, guided and followed each opportunity through to an appointment.
- 04
Speak to the market
Communication shifted from listing services to recognizing real situations: “If you have this problem…”
- 05
Evidence of expertise
Conferences, experience and training became visible trust signals throughout the digital journey rather than an unseen archive.
- 06
Continuous follow-up
Demand was reviewed alongside service capacity because more conversations do not help if the schedule cannot accommodate them.
CUQUI · BRAND CHARACTER
A sensitive topic needed an approachable voice.
Cuqui turned difficult questions into understandable conversations. The character supports direct, human and educational communication without losing professional rigor or using explicit content.
In the final months of the reporting period, Cuqui appeared not only on social media but in conversations prospects brought to consultations.
04 / LESSONS LEARNED
The new bottleneck was capacity, not demand.
Expertise must be discoverable
An outstanding track record does not generate consistent sales if people cannot find it when they recognize their problem.
Advertising needs context
Ads create discovery; organic content establishes experience, relevance and trust before booking.
Sensitive services require responsible creative work
Communication must be specialized, clear and commercially relevant without crossing privacy boundaries or triggering platform restrictions.
Scheduling is part of the funnel
When appointments are too far away, qualified opportunities can be lost. Availability is a commercial factor.
Growth requires a team
If one person handles consultations and procedures, the next stage depends on delegation, training and capacity expansion.
The project continues
The reporting period covers 16 months. The next mission is to sustain demand while increasing service capacity.
REPORTED ACQUISITION SOURCE95%
paid advertising
5%
word of mouth
Approximate distribution reported by the client during project monitoring; not automated platform attribution.
Revenue figures come from the client-supplied January 2025–April 2026 consolidated report. Total ad spend of COP 110 million was reported by the client. The gross ratio divides recorded revenue by advertising spend; it is not net profit or a promise of future performance. No third-party personal data is published.
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