Meta Ads
Facebook and Instagram let us reach people with a relevant idea, test different messages and discover which problems motivate customers.
DOP guide · Digital advertising
Digital advertising for businesses: from attention to the sale.
We connect Meta Ads, Google Ads, WhatsApp API and AI agents to attract opportunities, respond promptly and deliver better conversations to the sales team.
360 SIGNALMETA + GOOGLE
DISCOVERSEARCHCONNECTSELL
WHATSAPP APIAI + HUMAN TEAM
Connected platforms
Each platform serves a different moment.
Someone may discover a business on Instagram, search for reviews on Google and reach out on WhatsApp. We design the full journey so these actions work together.
Google Ads
We reach people already searching for a solution, a brand or reviews after discovering it on social media.
WhatsApp API
The official platform supports conversations at scale, multiple service touchpoints, automation and traceability without relying on one phone.
AI agents
They handle initial inquiries, ask qualifying questions, organize context and pass opportunities to the right human advisor.
How the system works
Advertising, technology and sales in one journey.
Automation adds speed; people bring judgment, empathy and sales skills. We measure opportunity quality, not just message volume.
- 01
Attract
We create ads for the buyer's actual problem and stage in the decision process.
- 02
Capture intent
We combine discovery on Meta with active searches on Google.
- 03
Engage
We direct prospects to a clear landing page or straight to WhatsApp.
- 04
Qualify
AI identifies needs, location, purchasing capacity and urgency before assignment.
- 05
Sell
An advisor receives context, answers questions, follows up and works toward a sale.
- 06
Learn
We review investment, lead quality and sales to improve the system.
What we have learned
More messages do not always mean better opportunities.
Our case data has taught us to balance reach, quality, response time and operational capacity.
Markets have limits
In small niches, uncontrolled budget increases can expand campaigns to people without purchasing capacity.
Creative work qualifies
A specific message attracts the right buyer and reduces conversations based on incorrect expectations.
Speed matters
A prompt, informed response keeps valuable opportunities from cooling off before reaching an advisor.
Operations must grow too
More demand requires more appointment capacity, service and after-sales support. Advertising alone cannot fix an internal bottleneck.
Google helps validate
After discovering a brand on social media, many people look for references. A web presence helps build trust.
AI organizes
It qualifies prospects and provides useful information, but process design and human support remain essential.
Frequently asked questions
What businesses should know before advertising.
Which advertising platform does my business need?+
It depends on how your audience buys. Meta helps create demand and introduce an offer; Google captures searches with intent. In many projects, we use both at different stages of the customer journey.
Does artificial intelligence replace a sales advisor?+
No. We use it to respond quickly, qualify leads and organize information. In consultative or high-value sales, the human advisor retains the conversation, recommendation and closing role.
What is the difference between WhatsApp Business and WhatsApp API?+
The WhatsApp Business app supports smaller operations. WhatsApp's official platform enables integrations, automation and larger support teams, subject to its policies.
Does spending more always produce more sales?+
No. Budget should match market size, creative quality and service capacity. Increasing spend without improving these factors can bring in more unqualified leads.
REAL CASES · REAL DATA
See how we apply this system for businesses and professionals.
CONTACT
Let's talk about helping your business sell more.
DE OTRO PLANETACl. 120 #53a-45, BogotáOpen in Google Maps ↗
THE NEXT STEP
Tell us what your business needs.
We will contact you to understand the challenge and explore how we can help.