CASE STUDY 01 · HIGH-VALUE B2B · TECHNOLOGY
From traditional channels to a digital advertising and sales system serving Latin America.
A B2B strategy combining positioning, digital advertising, virtual demonstrations and WhatsApp sales follow-up for high-value technology.
JUN 2025 – MAY 2026COLOMBIA · MEXICO · COSTA RICA
LIPOLASER HYBRID 3.0 · 5TH GENERATION01 / STARTING POINT
A high-value business tied to five moments a year.
reported annual sales
Sales depended almost entirely on around five in-person healthcare industry events a year. A stand at one of the largest events cost roughly as much as the entire ad spend for the analyzed period.
months with recorded sales
The brand began attracting professionals continuously, running virtual demos and supporting opportunities through deposit, delivery, training and after-sales service.
The challenge was not millions of views. It was finding decision-makers and healthcare professionals able to invest approximately USD 20,000–44,000 in B2B technology.
“We did not sell a machine. We communicated an investment that could expand services and generate new revenue for a healthcare business.”
02 / MONTHLY PERFORMANCE
Advertising helped turn seasonal selling into a continuous sales operation.
Monthly revenue recorded by the sales team. October 2025 reached the period's highest value: COP 697.4 million.
COP 371.0M
Jun 25
COP 430.9M
Jul 25
COP 514.1M
Aug 25
COP 498.9M
Sep 25
COP 697.4M
Oct 25
COP 317.0M
Nov 25
COP 440.6M
Dec 25
COP 424.5M
Jan 26
COP 315.4M
Feb 26
COP 304.9M
Mar 26
COP 424.7M
Apr 26
COP 492.0M
May 26
View monthly sales and ad spend +
| Month | Recorded sales | Advertising spend |
|---|---|---|
| Jun 25 | COP 371.0M COP | COP 15.0M COP |
| Jul 25 | COP 430.9M COP | COP 9.8M COP |
| Aug 25 | COP 514.1M COP | COP 10.7M COP |
| Sep 25 | COP 498.9M COP | COP 10.5M COP |
| Oct 25 | COP 697.4M COP | COP 9.7M COP |
| Nov 25 | COP 317.0M COP | COP 2.0M COP |
| Dec 25 | COP 440.6M COP | COP 2.0M COP |
| Jan 26 | COP 424.5M COP | COP 4.2M COP |
| Feb 26 | COP 315.4M COP | COP 8.9M COP |
| Mar 26 | COP 304.9M COP | COP 11.4M COP |
| Apr 26 | COP 424.7M COP | COP 10.8M COP |
| May 26 | COP 492.0M COP | COP 12.8M COP |
03 / STRATEGY
Product expertise up front. Advertising and consultative sales behind it.
Instead of presenting an unknown brand, the strategy used hands-on experience, demonstrable results and a B2B sales team to open conversations.
- 01
Expertise
We chose a recognized personal brand with hands-on experience and demonstrable commercial results.
- 02
Content
We showed applications, protocols and results to turn technology into an understandable opportunity.
- 03
Precise advertising
We advertised on social media with controlled budgets to reach professionals without unnecessarily broadening the audience.
- 04
WhatsApp
Each prospect entered a conversation with the sales team, not an automatic PDF download.
- 05
Demonstration
95% of demonstrations were virtual: live equipment, uses, protocols, questions, prices and terms.
- 06
Support
Follow-up through closing, deposit, delivery, training and after-sales service supported the high-value decision.
KEY PRODUCTS
Two generations. One clear commercial proposition.
5TH GENERATION
Lipolaser Hybrid 3.0
Soft Laser's most advanced technology evolution, presented as a B2B investment to expand a service portfolio.
4TH GENERATION
Explore Soft Laser ↗Lipolaser LPL-9002
A multi-frequency cold laser system used in body, facial and therapeutic procedures.
04 / LESSONS LEARNED
More budget does not always mean better prospects.
A small niche requires precision
When budgets rose too far, campaigns reached people seeking a procedure rather than professionals able to buy the equipment.
Unsuitable leads cost money too
Between 50% and 70% of conversations could fall outside the professional audience. Budget and service capacity needed to grow together.
A call beats a PDF
For a high-value consultative purchase, seeing the equipment, answering questions and understanding protocols worked better than sending a quote without context.
Decisions need follow-up
Buyers rarely decide the same day. Workshops, new applications and demonstrations reactivate opportunities that take time.
Community sustains demand
After a year, the same audience knows the offer. New content needs to reach other segments and teach new uses to people already familiar with the brand.
Creative work + advertising + sales
De Otro Planeta acted as both a creative and sales team, from advertising through training and after-sales support.
Figures come from the client-supplied June 2025–May 2026 consolidated report. The gross ratio divides recorded sales by advertising spend; it is not net profit or a promise of future performance. Comparisons with in-person events reflect historical information reported by the client.
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