Websites
AI-assisted web design and SEO: Dr. Jorge Alberto García's case
A business website should do more than look good: it should explain the offer and help visitors take the next step. In this project, we reorganized Dr. Jorge Alberto García's website with AI assistance while preserving the URLs of the pages we updated.
THE PROJECT IN ONE MINUTE
From an existing website to a clearer offer.
Explore the website before and after, and the decisions behind its transformation.
- Priority services and organized navigation.
- Video content that answers questions.
- A direct next step to WhatsApp.
The challenge: turn scattered information into a clear journey
The work focused on the homepage and two service pages of an existing WordPress site. The goal was to clarify the offer, organize content and make contacting the team easier.
This article focuses on the project's web design and digital communication. It does not evaluate treatments or attribute medical outcomes to the website work.
What changed on the website
The opening changed from a carousel to a clearer presentation with one main heading and two priority services. Visitors can distinguish topics and find specific information without relying solely on the homepage.
We integrated six YouTube videos with deferred loading, plus the professional's introduction, testimonials, a facility tour, FAQs and information for international patients.
- A homepage organized around the offer and the visitor's next step.
- Two service pages with their own explanations and questions.
- Direct WhatsApp links in the updated content.
- Review on mobile and desktop screens.
- Existing URLs preserved to avoid breaking familiar links.
SEO and clarity: a foundation that needs ongoing verification
We worked on titles, descriptions, headings and page-specific content. Keeping existing addresses avoids unnecessarily changing destinations of links already in circulation.
This does not guarantee Google rankings. Full tag validation, measurement and monitoring in search tools are additional steps. We do not claim traffic, inquiry or sales increases, as these have not yet been demonstrated for this update.
What AI contributes to a web project
In this case, AI supported organization, writing and implementation. Its value lies in the decisions made with it: prioritizing information, checking consistency, adapting presentation and verifying the result.
Business content needs review by its owner. Specialized sectors also require checking terminology, claims and audiovisual permissions. Speed does not replace that oversight.
What businesses can learn from this before-and-after
A redesign can begin with key pages without replacing the whole website. Define what buyers need to understand and their path toward a conversation, quote or purchase.
Evaluate WordPress, Shopify or another platform against the business's catalog, payments, content, integrations and maintenance needs. This project used WordPress, not Shopify.
The documented result is a reorganized web experience. The next step is to measure actual performance and keep improving based on evidence.
Read the video transcript
What changes when a website stops listing services and starts guiding decisions? At De Otro Planeta, we reorganized Dr. Jorge Alberto García's digital presence around one priority: helping visitors understand the offer, whom it serves and their next step. First, we turned a general homepage into a clear proposition around two main services. Then we created dedicated paths with information, FAQs and video content to answer real questions. We also integrated six videos, testimonials, information for international patients and direct access to WhatsApp. Less friction, more context and navigation aligned with specific Google searches. Implementation took one hour with artificial intelligence and human strategic direction. That timeframe applies to this project; every business needs its own assessment. Technology accelerates production. Strategy turns isolated content into a coherent commercial experience. This is De Otro Planeta's approach: research, creation and sales.
Jairo Vélez reported the one-hour timeframe for this specific project. It is not a guaranteed turnaround for other businesses.
Sources and references
STRATEGY · CREATION · SALES
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